Sheldon began his business career in sales. He was an unlikely candidate because, as an introvert, it would never have been his occupation of choice. However, he spent the next 20 years learning, growing, and progressing through leadership positions in both corporate and start up environments. A successful exit from his own business through a successful listing on the Johannesburg Stock Exchange gave him the space to complete a postgraduate degree in Coaching at the South African College of Applied Psychology.

His breadth of knowledge and expertise gives Sheldon the ability to offer a powerful thinking environment for his clients. The diversity in business environments, from startups to corporates and family-owned businesses, allows him to be flexible and mindful of the unique challenges specific to each client organization.

Sheldon is a credentialed Professional coach with the International Coaching Federation and has over 2500 hours of Coaching experience with individuals and groups. He is certified in Organizational Relationship systems coaching methodologies and the Workplace Big Five Profile™ as well as the Integrative Enneagram personality assessments which aids in both personal and organizational change.

Extensive experience across various business roles has honed Sheldon’s ability to ask the right questions—questions born out of practical knowledge, strategic insight, and a nuanced understanding of the challenges inherent in diverse business environments. These questions are not just inquiries; they are strategic probes designed to unearth latent opportunities, challenge assumptions, and guide teams toward innovative solutions.

Sheldon is skilled at fostering a collaborative environment where strategic inquiry becomes the catalyst for change. Whether navigating the nuances of internal dynamics or guiding entrepreneurs through market access strategies, the ability to ask incisive questions becomes the compass that charts the course toward sustainable growth.